Away that day, a UK-based sustainable swimwear brand, garners funding from David Krantz, a veteran in the menswear industry, who has returned to the fashion sector after a gap of 25 years. The premium sustainable women’s swimwear supplier also made its wholesaling debut in the London Fashion Week. Impressed by Kotze’s approach to producing swimwear and realising its potential, Krantz bought around 25 percent of the business post-lockdown in 2020.
Ingemae Kotze the owner of Away that day stresses the sustainability of the swimwear brand which uses fabric regenerated from ocean plastic. The new premium addition to the brand is a fabric from Pyratex, a Spanish company that produces natural, biobased and recycled compositions.
Kotze states, “Of course we will never be perfect, but we are continuously trying to find solutions and a better approach to everything we do.”
The first step into wholesaling will see the brand stocked by Selfridges from October. The store bought from Kotze a year after she had first made contact. Away That Day invited buyers to a pop-up showroom at its studio in Archer Street, Soho. It is also participating in the Splash trade show in Paris on 28th-30th September.
Similarly, Krantz states, “We are taking very small steps into wholesaling, we will just be interested to meet buyers from premium stores who might like what we do and want to stock us. Then we can have a chat to see how we get on. We already have great sales on the West Coast of America and in Australia, so we know we have global appeal.”
Bharat Tex Special Report 2026 
