For its Lucky Brand workwear, Authentic Brands Group and Velocity Global Brands have launched a new collaboration.
As per the deal, Velocity will be responsible for designing, producing, and distributing men’s and women’s workwear for Lucky Brand, the premium denim and lifestyle brand with Americana influences, in the United States and Canada.
Durability, functionality, quality, and comfort are all incorporated into the Lucky Brand workwear collection, which includes outerwear and a variety of protective clothes like scrubs, coveralls, overalls, bibs, and scrubs. According to a press release from New York-based parent Authentic, each piece will include essential workwear features including triple needle stitching, water and odour resistance, and quick dry capabilities, among others.
“The partnership with Velocity comes at a very exciting time for Lucky Brand,” said Alexandra Rodriguez, vice president, brand — Nautica and Lucky Brand at Authentic.
“We are thrilled to expand our partnership with Authentic for Lucky Brand to bring their workwear clothing category to life,” said Chris Laurita, co-CEO of Velocity Global Brands.
The Lucky Brand workwear collection will be available through select department and specialty stores beginning in Fall 2024.
