Wolford, the lingerie brand from Austria, witnessed its revenue surge by 14 per cent to € 108.94 million in 2021.
Its EBITDA grew to € 8.5 million from a € 8 million loss seen a year before – importantly, it’s Wolford’s best EBITDA performance in a decade.
While the brand’s sales in China rose by 79 per cent, the same shot up by 38 per cent in America. EMEA markets also grew by 7 per cent.
Also, the revenue from wholesale and online channels grew by 3 per cent and 27 per cent, respectively.
Notably, the growth drivers were collections of the younger, sports brand extension The W, and collab-focused The W Lab.
Besides the grand success of its international collaboration with Amina Muaddi across all sales channels, Wolford is also eyeing alliance with Shanghai-based brand Neiwai.
Consequently, Wolford is now expecting further increase in profitability and aims to attain sales of € 200 million in coming 3 to 5 years.
Founded in 1950, Wolford is a textile manufacturer of tights, bodysuits and underwear, as well as women’s clothing and accessories.
