As its owner seeks to increase its global footprint, Australian bootmaker RM Williams is focussing on the wealthy areas of the UK.
According to reports, the leather goods retailer will build a second location in Cambridge in December after opening its third location in the UK last week in Marlow, Buckinghamshire.
Later this month, Selfridges and Harrods will also carry the brand, which includes its well-known Chelsea boots.
Although production limitations had previously prevented RM Williams from expanding internationally, the company built its first UK location in Knightsbridge in 1989. As it resurrected its worldwide aspirations, Paul Grosmann, the brand’s CEO, stated that the UK expansion was “putting a lot on the line” for the Australian company.
“To become globally relevant while remaining true to your roots is a delicate line to walk,” he remarked.