Athleisure brand Lululemon is all prepared to capture the Indian fashion market with the launch of its debut store in India and with strategic franchise partnership with the e-commerce company, Tata CLiQ. The brand will make an entry in the second-half of 2026, and in addition to its debut store, Lululemon will also retail through Tata CLiQ Fashion and Tata CLiQ Luxury.
Speaking about the new market, Executive Vice President of International at Lululemon, André Maestrini said that this new launch aligns with their market expansion strategy and it would make for an exciting achievement. With this foraying into the Indian market, the brand will not only introduce its portfolio of products catering to tennis, yoga, golf, and running but will also push forward wellness and community-driven initiatives to interact with the customers and audience focussed on athleisure fashion.
In this regard, Maestrini also added that with wellbeing as their core principle, the brand looks forward to connecting with the Indian audience and enhancing their lifestyle through a variety of their products and experiences.
With the brand currently operating in 30 markets, this move will fuel their Power of Three x 2 growth strategy, which is aimed at market expansion. The wellness-focussed fashion brand has already built a strong presence in the North American region, China mainland, and other regions and similar to the growth in these regions, Lululemon will be looking at offering a solid mix of experiential retail, digital platforms, and offline presence to flourish in the Indian fashion market.
