With the advent of e-commerce, fashion brands are constantly experimenting with different avenues and gimmicks in an effort to stand out and make an impact in the fast evolving retail space. Brands are investing in greater technologies in order to bring the best to their customers, by making their experience seamless and as close to the real deal as possible.
One such brand that has been changing the fashion scene ever since its inception, owing to its unique strategy, is ASOS.
Online mega retailer, ASOS constantly strides towards body positivity, diversity and individuality. They have long been a trailblazer for plus-sized fashion and have now introduced the concept of using multiple body types to showcase the same article of clothing, essentially helping the shoppers in understanding how the outfit will look on their respective figures.
Always testing out new technology, the brand has stepped into the wide gamut of AR in order to visually present their products on the diverse bodies.
This step would further positively impact sales by enabling consumers to be sure of their purchases beforehand. By giving them a more accurate viewpoint of the garment in question, the consumer would be in a better position to decide whether or not they want to buy the article, thus almost eliminating the cliché problem of returning garments due to wrong fit or the outfit not looking like how it does on the models.
The feedback of the feature has garnered positive responses on multiple social media platforms, and this is only the beginning of big changes in the pipeline for the website, as stated by ASOS.
In the past, the brand has showcased diverse and differently shaped models for their plus-size section but this is a first when a it is showcasing a single look on different models.
