
The US-based lifestyle clothing and accessories retailer, American Eagle, intends to launch 60 to 75 stores in 2019 in its bid to promote its Aerie lingerie brand.
The retailer’s strategy, notably, coincides with its rival Victoria’s Secret’s slump in sales in addition to latter’s closure of stores. The firm presently operates 1,055 outlets comprising standalone and side-by-side locations.
Speaking about retailer’s efforts to enhance its lingerie brand Aerie, Jennifer Foyle, Global Brand President, Aerie, averred “Aerie is a game changer by staying at the forefront of body positivity and women’s empowerment.”
She further added that the company chose role models for their influential voices, unique stories and more importantly for their undying commitment to empower women.
Reportedly, the retailer earned US $ 431 million for the last quarter, which was an increase of 1 per cent from the previous year’s earnings.
The total net sales too saw a jump of 1 per cent to clock US $ 1.24 billion.
“American Eagle and Aerie will continue to give good and consistent performance by combining product innovation and great merchandise with an enhanced customer experience across channels.” – Jay Schottenstein, CEO and Chairman, American Eagle