Pacific Sunwear of California Inc. (PacSun), the United States-based retail clothing brand has appointed Amber Fredman-Tarshis as its new Senior Vice President and Chief Marketing Officer. Gary H Schoenfeld, President and CEO of the company said, “Amber’s diverse and accomplished marketing career, which includes executive roles at Puma, Warner Bros., Victoria’s Secret and most recently CMO at Guess, is a great complement to expanding and diversifying our coveted portfolio of brands and connecting to our 17-24 year old target demographic.” PacSun currently operates 620 stores in across the US and Puerto Rico.
