The much-awaited Amazon Prime Day sales event, which was supposed to come in July, begins today (13 October) and the global sales of the 2-day event are expected to hit around US $ 9.9 billion.
That would be an impressive 43 per cent jump from what the retailer’s Prime Day sales were in 2019.
Notably, of these US $ 9.9 billion, US $ 6 billion is reportedly expected to come from US alone.
According to JPMorgan, both the days should bring around US $ 7.5 billion US revenue for the retailer, which will be 42 per cent rise from what it was in 2019.
This year what’s making everyone interested is that it has come very close to the 2020 holiday season.
Ever since Amazon had announced the Prime Day event dates, retail bigwigs like Walmart and Target announced their own plans to counter Amazon. This also included the launch of Walmart Plus last month.
Target’s 2-day Deal Days event that also begins today is also being eagerly awaited by shoppers.
And now JCPenney launched an event yesterday (12 October), which will run through Wednesday and the event is already being talked about a lot.
Kohl’s, in a statement released to media, said that the deals that began last week will continue through December.
The competition is tough both online and in store, but what would be interesting to see is how many people intend to spend this holiday season – which is different from all the previous holiday seasons. Let’s wait and watch!
Also Read: It’s COVID Christmas 2020!