Amazon.com Inc.’s Indian arm said that it will halve the fee for new sellers on its platform as the e-commerce giant gears up for its annual festive season sale, ‘Great Indian Festival’, in one of its key markets.
The company said in a statement that all new sellers registering on Amazon.in between 28 August and 26 October and launching within 90 days, can avail a 50 per cent waiver on the amount they pay to sell their products through the website.
“We have over a million sellers from India who will have the opportunity to showcase their products to customers across the country during the festive season,” said Vivek Somareddy, Director fulfillment channels at Amazon India.
Last year, Amazon announced a US $250 million venture fund for India, focused on bringing the country’s small businesses online, after it came under fire from local retailers.
The company has been investing in scaling up infrastructure that has been bulked up with a network of over 60 fulfillment centres across the country.
