Allen Solly, a Western wear apparel and accessories business, has launched an exclusive brand location in Kochi. The store mostly sells the brand’s womenswear designs.
“Unveil elegance with a modern twist,” announced Centre Square Mall on Facebook. “Allen Solly Women is now open at Centre Square Mall, Kochi. Step into a world of sophisticated fashion and redefine your style. Explore the exquisite collection today.”
A ribbon-cutting and inauguration event marked the store’s opening. A variety of colourful casual wear and smart casual clothing in more subdued tones are on display within the outlet, along with purses and other accessories. Women’s denim is also sold in a separate section of the store.
Menswear, womenswear, and childrenswear are all sold in Allen Solly boutiques. The brand built a children’s clothing store in Lucknow’s Lulu Mall in February of this year, and in May it inaugurated Bengaluru’s HSR Layout, its largest flagship store to date, to contain its men’s, women’s, and children’s collections.
Allen Solly is an initiative of Aditya Birla Fashion and Lifestyle’s business Madura Fashion and Lifestyle. The brand was introduced to India in 1993 and retails from its direct to customer e-commerce store and outlets across India.
