Bollywood actor Akshay Kumar will soon launch his apparel brand called ‘Force IX’.
He took to social media to talk about his passion project and posted an intriguing clip that sees him putting inputs for the brand, in a system.
The clip sees Akshay typing terms like ‘Athletic,’ ‘Essential,’ ‘Versatile,’ ‘Affordable, ‘Fashion for all’, in a system. The clip ends with a logo and Akshay’s voice in the backdrop saying ‘Force IX,’ fashion for all. The video makes it evident that Akshay will be launching his clothing range.
So far, many Bollywood actors and actresses have launched their own apparel brands, labels and few of them are doing massive business. Like Hrithik Roshan’s HRX which saw a turnover worth around Rs. 500 crore, Salman Khan’s Being Human and Alia Bhatt’s Ed-A-Mamma also to mention a few.
Akshay wrote, “Time for the big reveal…my passion project, my brand and the name is FORCE IX.”
