Renowned sportswear brand adidas Group has acquired runtastic GmbH, the fitness app maker, recently. This was announced jointly by both the companies, which confirmed that adidas AG has acquired all the outstanding shares of runtastic GmbH through this acquisition.
In line with the group’s strategic business plan – ‘Creating the New’, this acquirement reinforces adidas’ commitment to inspire and enable athletes of all levels to harness the power of sport in their lives. The adidas brand is the first in the industry to comprehensively bring data analytics to the athlete. With decades of continuous investment in sports science, sensor technology, wearables and digital communication platforms, there is no other sports company that has done more to innovate sports, and change the game through technology as adidas. Its variety of digitally enabled products such as balls, wrist devices, apparels, shoes, web and phone apps is unmatched. No other sports company has the diversity of sports and fitness activity coverage and understanding of data related to athletes’ physiology and motion in play – from pro athletes, world record holders, professional sports and college teams to athletes of all levels, right down to kids in the gym class.
Combining runtastic’s and the adidas’ capabilities, brings adidas Group in a prime position to unleash its knowledge of sport. runtastic’s fast pace, dynamism and high energy will speed up the adidas Group’s ability to reach both the partners’ combined vision to make sport inspiring and part of everyone’s lives.
Meanwhile adidas has hired investment bank Guggenheim Partners to explore a sale of its golfing business, after its revenues fell by 26% in the second quarter.
