The US activewear brand Vuori has ventured into the United Kingdom, Ireland, France, Germany, the Netherlands, Canada and Australia – thereby marking the brand’s first-ever expansion outside the US.
The fashion brand, reportedly, will unveil dedicated online stores in each of the aforementioned markets – much to the delight of brand lovers across the globe.
Joe Kudla, Founder and CEO, Vuori, expressed pride over Vuori’s maiden global expansion and added “We are thrilled to bring Vuori’s new perspective on performance apparel to these markets.”
Additionally, the brand has also inked physical and online distribution deals with fashion retailers across the UK, Ireland and the Netherlands.
Notably Vuori products will be carried by Selfridges and Cotswold Outdoor (20 locations and online) in the UK. Besides, it will be available in the retail shops at all 11 of the country’s Barry’s Bootcamp locations.
Ireland’s Brown Thomas will also offer Vuori (two locations and online), and so will Netherlands-based outdoor retailer Bever (20 locations and online).
The move to expand internationally follows Vuori’s US $ 400 million fundraising in late 2021.
Also Read: American apparel brand Vuori raises US $ 400 million; eyes international expansion
Known for making premium performance apparels, Vuori today has 10 stores of its own, as well as an e-commerce site, and currently operates only in the US.
