Vuori, the renowned American performance apparel brand, has raised US $ 400 million at a US $ 4 billion valuation from SoftBank Vision Fund 2 – that’s four times higher than Allbirds’ biggest funding round.
According to Vuori, the deal is potentially one of the highest valuations for a non-public clothing brand.
Importantly, Vuori has been making profits since 2017 and following the deal it is now eyeing to expand globally. In fact, it is the brand’s profitability that makes its stand out amongst other direct-to-consumer (DTC) brands.
Its profitability, experts believe, could have helped Vuori rake in huge amount of funding that was substantially higher than other DTC brands like Allbirds.
The brand plans to use the funds to spread its wings across Europe and Asia Pacific in 2022.
Additionally, there are plans to execute an ambitious bricks-and-mortar rollout in the US, and in this regard Vuori intends to open as many as 100 stores across the US in next 5 years.
Known for making premium performance apparels, Vuori today has 10 stores of its own, as well as an e-commerce site, and operates only in the US.
Bharat Tex Special Report 2026 
