Activewear manufacturer Active Clothing Co has marked its entry into the multi-brand retail segment with the launch of retail outlets under the brand name NUEMO.
NUEMO is conceived as a multi-brand retail platform focused on capturing growth opportunities in India’s Tier-2 and Tier-3 towns.
The retail format will feature flexible store models offering men’s, women’s, and kids’ apparel under one roof, along with category-specific outlets for local consumer demand.
Through this initiative, the company based in Mohali, Punjab aims to achieve a projected topline of approximately Rs. 200–250 crore (US $20.88 million – US $26.11 million) within four years, subject to market conditions and execution performance.
The projection highlights the company’s ambition to build a meaningful retail footprint through the new platform and aligned with evolving consumer preferences.
Its product portfolio includes various types of garments across several categories: flat knit sweaters, outerwear jackets, circular knit T-shirts, sweatshirts, joggers, shoe uppers, knitted toys and home furnishing.
The company has an annual production capacity of 3 million pieces of knitwear, 500,000 jackets, 1.8 million T-shirts, and 750,000 pairs of shoe uppers.
Commenting on the Development Rajesh Mehra, Managing Director, Active Clothing Co Limited said, “We have already operationalised 5 outlets under the NUEMO brand and plan to open 7 additional outlets over the next 10 days, reflecting the encouraging response and strong growth potential we see in this business. We are witnessing rising demand in the organised apparel retail segment, and through NUEMO, we aim to further strengthen our direct consumer presence while creating long term value.”
