Gujarat’s first bricks-and-mortar store of Style Up is now located in Ahmedabad and sells the family apparel range from kidswear to adults. Through this launch, Aditya Birla Fashion Retail Limited has grown and now operates in 10 Indian states.
“Kem Cho, Ahmedabad? Presenting our very first StyleUp store in Ahmedabad – Sola Solaris,”
Style Up’s Vice President and Brand Head Ekta Saran made an announcement on LinkedIn.
Style Up is currently growing all over India, especially in Tier-2 and Tier-3 cities where there is a greater need for reasonably priced, high-quality clothing. Aditya Birla Fashion Retail Limited’s Style Up line aims to meet the needs of fashion-conscious people of all ages by offering quality pieces at affordable prices. Products include footwear, handbags and apparel in both western and fusion designs.
Utter Pradesh and Bihar, two states in India’s north north east, are home to the bulk of Style Up’s retail outlets (with a total of five in Uttar Pradesh and six in Bihar).
It has been reported that the average Style Up store is between 6,000 and 8,000 square feet in size and the company operates in more than 16 locations across India in places like Deoria and Robertsganj in Uttar Pradesh, Bhabua, Begusarai, Lakhisarai and Gopalganj in Bihar and Gulbarga in Karnataka. This fits in with the firm’s strategy of reaching a wider audience than just the buyers of the brands it currently represents.
