Aditya Birla Fashion and Retail Limited’s (ABFRL) in-house brand Planet Fashion expands its brick-and-mortar presence with two new store openings in Mumbai at Lokhandwala and Dombivali.
The new opening covers a good carpet space of 1921 sq.ft. at the Lokhandwala store and 1400 sq.ft. at the Dombivali store.
Planet Fashion is the owner of 164 stores spread over Tier-1, Tier-2 and Tier-3 cities in India while also offering other premium brands such as Simon Carter, Reebok, and American Eagle among others.
The stores will offer a wide range of product categories from casuals, denims, and seasonal clothing to formal wear and accessories from the extended portfolio of brands like Louis Philippe, Van Heusen, Allen Solly, and Simon Carter.
The Chief Operating Officer at Planet Fashion, Farida Kaliyadan commented, “We are pleased to delight our customers with the new retail identity experience launched at our Mumbai stores. As Planet Fashion expands rapidly, we are focused on delivering value to our customers with superior craftsmanship, extensive product portfolio and an unparalleled retail experience.”
