Ace Turtle, India’s leading technology-native retail company, guiding the retail industry’s next stage of growth with its Retail Nxt methodology has announced the addition of two senior executives to its leadership team. Christian Westphal has been named the creative director, while Ervin Lim has joined as the chief strategy officer. The company’s expansion in the quickly changing retail sector will be fueled by these newly formed and strategic positions, which will further enhance Ace Turtle’s capabilities.
Ervin will lead strategic initiatives to help ace turtle realise its long-term ambition while also managing investor relations and equity fundraising as the position’s chief strategy officer.
He has held executive positions at CapitaLand, Lazada, and Reefknot Investments where he directed strategic initiatives and oversaw corporate venture funds in financial markets, venture capital, and logistics. He has a wide range of experience across Asia. Ace Turtle’s future growth trajectory will be greatly influenced by his demonstrated track record of creating effective growth plans for global organisations.
As the creative director, Christian Westphal is in charge of conceptualising, creating, and putting creative visions and deliverables for design, visual merchandising, and web content into action.
He is a creative strategist with in-depth knowledge of visual identity, storytelling, retail, and online marketplaces. His career spans over two decades and includes considerable global experience in fashion, retail, luxury, and online marketplaces. Prior employers of his include Christian Dior, C&A China, Pantaloons, Koovs.com, and Myntra. Additionally, he was a founding partner of the high-end, globally-distributed fashion label bearing his name.
Commenting on the appointments, Nitin Chhabra, CEO, Ace Turtle said, “We are delighted to welcome Ervin Lim and Christian Westphal to our senior leadership team at ace turtle. As we embark on an aggressive expansion journey in FY ’24 and expand our brand portfolio, we are confident that Ervin and Christian’s experience and expertise will play an instrumental role in shaping our strategic direction and add creativity and innovation to our design and creative endeavours.”
