The partnership, marked by licensed graphics apparel releases, content creation, social media collaborations, and events, follows the two brands’ 2023 partnership, which saw licensed graphic tees and apparel go viral on TikTok.
The collaboraton in 2024 will see the release of six brand-new licenced sweatshirts, hoodies, and T-shirts. Additionally, through 4th February, Abercrombie’s Fifth Avenue shop will display McLaren’s new Formula 1 car, which is decked out in the racing team’s official 2024 livery design.
Similarly, Abercrombie is giving followers the opportunity to win a trip to Miami for a racing weekend with a guest by holding a digital sweepstakes on its TikTok. A hotel and travel credit, a replica McLaren helmet autographed by Lando Norris, and US $ 500 in Abercrombie merchandise from the Abercrombie x McLaren line are all included in the prize package.
“It’s an honour to partner with such an iconic team within the F1 world,” said Carey Collins Krug, chief marketing officer of Abercrombie & Fitch Co.
Louise McEwen, McLaren Racing’s executive director of brand & marketing added, “We are delighted to partner with Abercrombie & Fitch. Our fans are incredibly important to us and we are always looking for new ways to make them feel part of the team, and this collaboration does just that.”
