3G Capital is set to acquire Skechers after securing all required regulatory approvals to finalize the takeover. The deal, valued at approximately US $ 9 billion, is scheduled to close on 12th September, pending final conditions outlined in the merger agreement signed last May.
The acquisition marks a significant move for the investment firm led by Brazilian billionaire Jorge Paulo Lemann, renowned for a series of high-profile takeovers across fast food, beer, and retail. With the purchase of Skechers, 3G Capital is expanding into the footwear industry, adding the third-largest athletic footwear brand in the US market—behind only Nike and Adidas—to its portfolio.
Skechers, founded in 1992 in Manhattan Beach, California, by Robert and Michael Greenberg, initially built its reputation in the skateboarding scene before rising to global prominence with comfort-focused lifestyle footwear. The company now operates in nearly 180 countries with a network of more than 5,300 retail outlets.
The acquisition comes after Skechers suspended its annual financial forecast in April, citing uncertainty around trade policies during the Trump administration.
Industry observers note that questions remain over whether Skechers will maintain its current brand identity—centered on innovation and affordability—under its new ownership.
