One thing that the pandemic has ascertained is that consumer’s demand for comfort-based clothing is here to stay. This has thrusted a greater emphasis on comfort, sustainability and price upon the denim category. Along with market intelligence shared by Edited, we crack down the basics of selling different denim styles to different generations.

Homegrown label Tintory strives to provide a green clothing experience to the consumers of today, by working with 100 per cent natural fibres, and natural dyeing and printing techniques to make the wearer feel close to nature.

With the pandemic impact gradually subsiding down, loungewear finally takes a break and we see a plethora of colourful prints – à la psychedelic prints, retro patterns and peppy influences and party looks.

Following a minimal aesthetic, slow fashion brand ROZEN provides inclusive sizing and affordable price points while keeping in mind the quality and ethical factors involved in production.