A leading manufacturer and retailer of kids’ apparel, Gini and Jony, in a move to streamline its retailing operations, has recently included a Product Lifecycle Management (PLM) solution designed by Lawson Software into its system. The tech pack in Lawson Fashion PLM will enable the company to record every detail of the lifecycle of each new product, including design sketches and a bill of materials. Gini and Jony expects the software to reduce the time spent by the product design and development team by up to 50% in recording the details of each new range it designs.
Vibhaas Singh, Head of Design at Gini and Jony reacting enthusiastically towards the move said, “Lawson Fashion PLM makes us better equipped to develop more appealing designs and to create higher consumer demand and increased sales. The system makes us more creative and more effective, and will be key to our success in future seasons.” Gini and Jony has also extended the use of the software to its strategic vendors, allowing better sharing of up-to-date information. The system being web-based, information will become more transparent and accessible from any location. This will also help improve its vendors manage changes to their production schedules.
Prasham Kamdar, Managing Partner of Ptex Solutions, marketing partner of Lawson in India said “Gini and Jony wanted a solution to streamline the design process and reduce time-to-market. Lawson Fashion PLM has exceeded expectations and it is making a tangible contribution to increasing market competitiveness.”
