With its first footwear collection, the new-age women’s footwear company Pair-ie Tales has made its debut in the Indian fashion and lifestyle market.
According to the brand, each pair is made with high-quality imitation leather, breathable linings, and materials that are sourced ethically, demonstrating its dedication to sustainable, cruelty-free fashion.
“We started Pair-ie Tales with a very simple but strong conviction that women should not have to choose between how they look and how they feel,” said Gaurav Srivastava, founder of Pair-ie Tales, in a statement regarding the launch. “Every design is based on the realities of women’s lives, including long meetings, hectic commutes, impromptu plans, and everything in between. Instead of walking against you, our shoes are designed to walk with you.”
The original product line offered by Pair-ie Tales consists of heels, slip-ons, flat sandals and statement pieces. Through its website, it functions as a digital-first company.
