LF has developed a worldwide online site for its fashion brand HAZZYS in order to support its global expansion efforts and to allow for easier access to the brand for international customers.
The newly developed site features multilingual capabilities in English and Chinese and is intended to offer a seamless experience based on the intuitive UI/UX of the existing hazzys.com. It offers herein custom-specific features for global users, including special sections for store locations, flagship store updates, international campaigns, and more.
In light of the growing international demand, LF has also initiated direct shipping of HAZZYS’s core products to customers in markets such as the United States, Hong Kong, the Philippines, and Singapore, with notable future plans to expand to other countries.
In a two-week pilot phase, the global site dazzled visitors from 63 countries, resulting in new member sign-ups from seven. Most significantly, there was robust engagement from countries where HAZZYS did not have a brick-and-mortar store, thus illustrating the growing international aspect of the brand.
At the moment, HAZZYS is ramping up its Asia-focused expansion, including China, Taiwan and Vietnam, with plans to enter the Middle East and Indian market later this year.
The global site launch represents a key milestone in LF’s broader strategy to position HAZZYS as a globally recognized lifestyle brand.
The launch of the global site represents a tremendous milestone in LF’s strategy to establish HAZZYS as a promising lifestyle brand on the international stage.
