Fashion retailer Uniqlo has been identified as the fastest-growing brand in the world, according to new research by Kantar, a data insights and consulting company, with Zara and Adidas hailed as the brands ‘to watch’.
With a US $ 21.6 million brand value, Uniqlo jumped 43 per cent year over year to rank 97th on Kantar’s Most Valuable Brands list. In the apparel category, it comes in third place.
Combining consumer perception with corporate financial data is among the metrics that Kantar employs. According to the survey, due to “stronger than expected” consumer impressions in relation to the company’s size, Uniqlo has a large advantage in brand equity.
The retailer has gained popularity in China and European areas like Spain, according to Kantar, and is especially strong in its home market of Japan. With a 37 per cent increase in brand value this year, Zara is now ranked 65th.
Kantar noted the Inditex flagship’s “evolution” since 2006, and it is one of only 39 brands that have stayed on the list since then. Since 2006, Adidas’ brand worth has increased by 811 per cent, reaching US $ 21.1 million today.
The Chinese sports business Anta (11 per cent) and H&M (3 per cent) are two more brands that have seen increases in value over the course of the year. This year, Westside, an Indian brand, is a new entrant to the list.
Although they dropped 31 per cent and 12 per cent, respectively, Nike and Lululemon were still in the top 10 for brand value.
