Ecco, a high-end Danish footwear brand, is bolstering its market share in India through a bold retail expansion plan. The brand, which made its debut in India in 2019, opened its first signature store at Phoenix Palladium in Mumbai.
Ecco India’s country manager, Sumeet Lohia, emphasised the brand’s success in the nation and credited development to the growing demand for high-end footwear priced between Rs 15,000 and Rs 25,000.
Premium brands like Ecco are in high demand due to India’s rising prosperity. 50% of sales come from repeat consumers, indicating a high level of consumer interest, he said. Ecco has maintained its solid traction despite a general slowdown in the lifestyle sector, especially in upscale areas where the brand is growing its offline presence.
By the end of 2026, Ecco hopes to open 25 luxury stores in India’s major cities, focussing on prestigious malls and high streets.
Key retail locations in India’s top six cities are the focus of the growth plan. According to Lohia, the company intends to have a strong presence in all major malls by the end of 2026.
Ecco’s long-term prospects in India are promising, according to Patrick Sønderskov Iversen, regional director for South East Asia and the Pacific. Ecco is a family-run business that is long-term focused on the Indian market. According to him, India’s growing disposable income and demographic surge have created a great deal of promise. With long-term goals that reach 2030, the brand hopes to grow beyond its original 25 locations.
