Sansaar, a home textiles brand owned by D’Décor Home Fabrics Private Limited, intends to grow by entering international markets such as the US and Europe. The Mumbai-based company is also optimistic that, within the next five years, it would grow to be a brand worth US $ 57.54 million (Rs 500 crore).
According to D’Décor and Sansaar co-founder Sanjana Arora, the company’s five-year plan calls for strengthening its leadership in innovation and aggressively entering foreign markets, such as those in the USA, Europe, and the Middle East. D’Décor debuted Sansaar in April 2024 and is eager to use its export network, which covers more than 65 countries, to introduce the label to audiences abroad.
Strategic market expansion through franchise networks, independent retail locations, and important alliances are all part of the strategy. By broadening its product line—beginning with curtains and upholstery and soon branching out into bedding—the business is building a comprehensive portfolio that meets the changing needs of contemporary homes, she added.
Using an omni-channel strategy that incorporates a mobile shopping app to improve the user experience in stores, Sansaar is growing in India. The brand hopes to boost engagement and brand loyalty by utilising AI to tailor the consumer experience.
D’Décor uses automated weaving machines to create its fabrics at a manufacturing facility near Mumbai. The company strives to keep up with international design trends and has over 10,000 patented designs.
