Tricia Carey joins fashion sustainability platform Green Story as a Strategic Advisor. Her experience in the apparel and textile sector spans over 25 years. She was instrumental in the launch and growth of the TENCEL brand in North America at Lenzing Fibres, where she helped position the company as a leader in ethical fibre innovation. Additionally, she was the founder of Carved in Blue, a well-known platform that has promoted discussion and thought leadership on environmental issues.
Tricia most recently played a key role at Renewcell in promoting Circulose, a revolutionary recycled material that has revolutionised the concept of circularity in fashion.
As a strategic advisor, Tricia will help Green Story achieve its goal of empowering fashion companies to quantify, share, and improve their sustainability impact, assisting the sector in moving towards a more accountable and open future.
Green Story CEO Akhil Sivanandan expressed his excitement over Tricia’s appointment and said he is “delighted to have Tricia Carey join the company”. As Green Story continues to provide manufacturers and brands with reliable impact data, her leadership and insights will be crucial, he added.
He further stated that the core of Green Story’s strategy for impact and growth is reflected in her personal dedication to sustainability and collaborative growth. Her knowledge will help advance the objective of making sustainability quantifiable, open, and feasible.
Tricia has also been recently appointed as a strategic advisor for FibreTrace, a leader in textile traceability technology.
