Lifestyle and apparel brand, Kraus Jeans, has expanded its retail footprint with its newly launched brick-and-mortar store in Mangalore. This marks the brand’s ninth store in India, bringing its collection of thoughtfully designed denim closer to women in the region.
Kraus Jeans has established itself as a leader in the denim market by focusing on the unique needs of Indian women. The brand recognises the distinct differences in body shapes between Indian and Western women and designs accordingly to provide a more comfortable fit for their buyers.
Kraus Jeans utilises advanced manufacturing techniques and high-quality fabrics to create denim that is both stylish and durable. The brand emphasises thoughtful construction, ensuring that each pair of jeans provides the perfect fit and exceptional comfort.
The new store at Mangalore City Centre Mall offers customers a wide range of denim styles, from classic to contemporary, allowing women to find the perfect pair to suit their individual style and preferences. With this expansion, Kraus Jeans continues to strengthen its position as a leading player in the Indian denim market, making its stylish and comfortable collections more accessible to women across the country.
