Abercrombie & Fitch owned clothing line, Hollister, has entered the Indian markets in a collaboration with Myntra Jabong, following the footsteps of the parent brand.
Myntra took to social media platforms to share the addition of the American brand and said that this marks a significant milestone for India’s evolving fashion journey. The e-commerce platform also shared how the American brand offers the ideal styles to attract the Gen Z audience with premium quality.
Hollister features a range of casual apparel, accessories, and fragrances. The brand is currently selling in 80 countries worldwide with manufacturing and distribution centres situated in three different continents.
Myntra is also set to introduce American retailer Abercrombie & Fitch to India in late 2025, both online and in-store.
Abercrombie & Fitch Co., is an omnichannel retailer offering apparel and accessories for men, women, and children. Its portfolio includes brands like Hollister, Abercrombie Kids, and Gilly Hicks.