Puma has received the top recognition for its materials strategy in the Material Change Index, a ranking created by the global non-profit organisation Textile Exchange. In 2024, Puma was among 11 to be ranked in the highest “Leading” tier.
Puma has set a 2025 target to produce 9 out of 10 products using materials classified as preferred fibres by Textile Exchange or sourced from certified origins. In 2023, the company was already achieving this goal for 8 out of 10 products.
Additionally, 99.7 per cent of its leather came from Leather Working Group-certified tanneries, while 99.2 per cent of its cotton was either certified or recycled, along with 99.4 per cent of its paper and cardboard packaging.
Anne Laure Descours, Puma’s Chief Sourcing Officer, said, “We are aware of how important material selection is to minimising environmental effects and lowering carbon footprint. Being named ‘Leading’ in this year’s ranking makes us very happy, and we will take advantage of the chance to improve our materials strategy even more.”
The Material Change Index is the industry’s largest peer-to-peer comparison initiative, designed to track progress in fibre and materials sourcing, strategy, and the transition to a circular economy. The organisation aims to help the fashion industry reduce greenhouse gas emissions from raw material production by 45 per cent by 2030.
