DLF Malls has introduced over 80 branded stores across its shopping centres in India since April, with a strong emphasis on fashion and lifestyle categories. This expansion signals the brand’s strategic move to cater to evolving consumer demands for premium and diverse shopping experiences.
According to Pushpa Bector, senior executive director at DLF Retail, “customer centricity remains at the heart of everything we do at DLF Malls. Our goal is to create a vibrant blend of brands so that each visit is more than just a shopping trip; rather, it’s a comprehensive and engaging experience.”
The new store openings include prominent fashion brands such as Nike, Celio, Kaarigar, Abraham & Thakore, Sabhyata, Tasva, and Baby Forest. These additions reflect the growing consumer appetite for diverse styles, ranging from luxury to ethnic wear. Key DLF locations, including DLF Mall of India, DLF Promenade, and DLF CyberHub, have also introduced beauty outlets like Dior Beauty, Chanel, Armani Beauty, and Nykaa Luxe, alongside home décor and wellness brands.
Timed with the festive season, these launches signify DLF’s commitment to redefining retail landscapes and strengthening its position in the competitive shopping mall industry. With more store openings on the horizon, DLF aims to remain a key destination for fashion-forward and lifestyle-conscious consumers.
