This autumn, H&M is set to launch a range of premium clothing and accessories for the Kidswear line, ‘H&M Adorables’, at Selfridges. The space incorporates wooden fixtures and a newsstand centerpiece showcasing the collection, offering an immersive experience for parents and children.
The pop-up and Oxford Street window display were designed by Open Studio Stockholm, with a standout feature being a wood-clad kiosk adorned with an illustration of the H&M Adorables mascot by British artist John Bond.
Sofia Löfstedt, head of design and creative at H&M Kids, expressed her excitement about the launch, highlighting the brand’s focus on creating designs with attention to quality and intricate detailing.
