Tasva, the wedding and occasion wear brand by ABFRL and Tarun Tahiliani, has unveiled its flagship store in Himayatnagar, Hyderabad. Covering 4,823 square feet, this new store is expected to become a premier destination for men’s fashion, particularly with the festive and wedding seasons on the horizon.
The grand opening of Tasva’s store in Hyderabad featured star Naga Chaitanya and Tasva’s Chief Design Officer, Tarun Tahiliani. Chaitanya praised Hyderabad’s deep appreciation for tradition and style, noting that Tasva perfectly blends these elements.
The store’s design combines earthy wood and brass with contemporary aesthetics, showcasing India’s rich history and heritage. Garments are showcased in a visually striking ombre cascade, enhancing the shopping experience.
Tasva’s latest collections are prominently displayed. The festive line comprises kurta and kurtabundi sets with lively screen prints and modern silhouettes, while the wedding collection features luxurious achkans, sherwanis, and the pioneering angrakhasherwani, crafted from wealthy fabrics with complex embroidery.
Ashish Mukul, Brand Head of Tasva, highlighted that the Himayatnagar store symbolises the brand’s commitment to merging tradition with modernity in Hyderabad.
Tasva continues to enhance its reputation for quality and craftsmanship with its presence in major Indian cities, making the Himayatnagar store a significant addition to its portfolio.
