Reliance Retail’s multi-brand fashion store Azorte, catering to men, women, and children, has launched its first physical store in Vadodara. Situated at Genda Circle on East Avenue, this new store strengthens Azorte’s growing footprint in western India.
“Vadodara, the runway has officially arrived at your doorstep,” Azorte announced on Facebook, alongside images from the launch event. “Don’t miss out—head over to the new Azorte store near you!”
The store features a spacious, modern layout, with dedicated sections for men, women, and children, as well as accessories for each category. Designed as a one-stop fashion destination for the entire family, Azorte offers an array of brands, including Altheory, 7 Kids, and Svrnaa. The store also houses Reliance Retail’s multi-brand beauty chain, Tira, within a designated area.
“We’re thrilled to bring Azorte to Vadodara at Genda Circle,” shared Azorte’s business head, Vivek Nair, in a LinkedIn post. “Our store showcases the latest global trends and contemporary Indian fashion for all of India’s fashion-forward shoppers. Experience a cutting-edge, tech-enabled premium fashion environment with features like self-checkout kiosks, interactive screens, mobile scan-and-pay, and more.”
Since its launch in 2022, Azorte has expanded rapidly, opening its first store in Bengaluru and now operating over 14 locations across India. According to reports, the brand plans to scale up to 250 stores over the next two to three years.
