The Souled Store, a well-known pop culture products company, has opened its first flagship location in Delhi.
Established in 2013, The Souled Store began as a venture by four friends aiming to bring genuine, high-quality pop culture merchandise to India. Since then, the company has expanded rapidly, now boasting more than 200 partnerships with major entertainment entities such as Netflix, Disney, Warner Bros., and the Harry Potter franchise. These collaborations have bolstered its credibility and ensured the availability of authentic merchandise.
From the outset, The Souled Store has emphasised both profitability and sustainability. Running without external funding for its first five years, the company concentrated on revenue generation from its initial order. Its strategy involved forging strong partnerships to boost brand trust and delivering exceptional customer experiences to cultivate loyalty.
The launching of the flagship store in Kamla Nagar highlights the brand’s promise to increase its physical presence and improve customer engagement. The store showcases a wide range of merchandise, mirroring the brand’s growth from a startup to a leading player in the pop culture market.
