British athleisurewear brand Tala is all set to make its physical debut in the luxury department store chain Selfridges.
Starting from 10th May, Tala’s products will be ready for purchase in all four Selfridges stores, including those at Oxford Street, Manchester Trafford, Manchester Exchange Square, and Birmingham. The Tala spaces within Selfridges will furnish collections like DayFlex, Sculpt Seamless, Signature Sweats, and 365 Sculpting Lounge.
Grace Beverley, the founder of Tala, shared- “that for those acquainted with Tala, the chance for customers to try on their beloved pieces in person is a thrilling prospect and Selfridges, famous for its rich history, is seen as a perfect starting point for this venture”.
The launch of Tala in Selfridges indicates a new chapter for the brand, trying to participate with customers through hands-on experiences. By affiliating with Selfridges, customers will have the chance to directly feel Tala’s fabric quality and study more about its design and sustainability ethos.
Morgan Fowles, CEO of Tala, shared excitement about the brand’s debut in a physical retail environment, stressing the opportunity for customers to feel and treasure the unique features of Tala products.
Bosse Myhr, buying director at Selfridges, cited the selection of a curated range of Tala products that line up with Selfridges’ commitment to environmental, social, and governance (ESG) principles. As per Myhr, “Selfridges’ reputation for displaying brand commitment to ESG, makes it a model platform for Tala to connect with a greater audience and reinforce its community bonds”.
Selfridges shared their enthusiasm about onboarding TALA as their first physical retail partner globally, highlighting their dedication to supporting upcoming brands and their excitement about working together with Grace Beverley, Tala’s talented entrepreneur and founder.
