New York based Ten Thousand, a men’s activewear brand has secured US $ 21.5 million in Series A funding led by Provenances with Fernbrook and Alfa.
In follow up with the raise, Ten Thousand has established a partnership with North America’s Life Time Athletic Country Clubs and it will sponsor events associated with Life Time and offer exclusive products and in-club activations.
The New York-based brand’s founder and CEO, Keith Nowak, explained the use of funding in order to “shift the business into high gear by growing our team, investing in more inventory, exploring retail, larger partnerships and new marketing channels”.
Ten Thousand board director and principal at Provenance, Anton Romash, said, “As our repeat rate shows, once a customer tries Ten Thousand, they stick with Ten Thousand. And now with this funding we’ll be able to reach even more new customers through both continued digital marketing as well as further channel expansion.”
