Fashion major H&M has announced the opening of its all-new brand – Arket’s first flagship in Stockholm, Sweden next year. This opening will be after the brand unveils its global locations in London, Brussels, Copenhagen and Munich that are slated to open later this year.
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The store will open in the burgeoning centre of Stockholm’s premier shopping district, Bibliotekstan and will follow the conceptual route of retail with a café serving up New Nordic Food Manifestos in conjunction with a more luxurious shopping experience. Lars Axelsson, Managing Director, Arket said, “We are very fortunate to be opening our first hometown store in Bibliotekstan, where we’ll find ourselves in great company. The Stockholm Arket store opens in spring 2018, but the brand will be present online in Sweden as well as 17 other countries from the first day of our launch on Regent Street in London this autumn.”
Arket is a very different offering from the high-street giant H&M and will operate at an elevated price bracket compared to its namesake label. The brand will focus on procuring better quality materials, functionality and well fitted silhouettes as opposed to the more trend driven approach of its other brands.
