Fabletics, the renowned US activewear retailer, is doubling down on expanding physical stores all across Europe.
Store openings in London and Berlin have now intensified the retailer’s European expansion drive.
The apparel retailer, presently, has 72 stores, of which most of them are in the US with only two in Europe. While the Berlin store opened in October 2021, the London store (experimental pop-up) opened last month.
The London store is spread over an area of 2,400 square feet across two floors and exhibits the best of retailer’s size-inclusive ranges across its women and men’s collections.
Here it is important to state that the UK is the biggest European market for Fabletics and makes for the ideal testing ground.
Meanwhile, Gerrit Müller, President International,TechStyle Fashion Group (which owns Fabletics), has, reportedly, said that all locations are equipped with its proprietary OmniSuite technology that allows Fabletics’ VIP members to seamlessly enjoy their online benefits and perks at any of the brand’s retail locations.
The key focus now for Fabletics is to evolve its omnichannel offerings to create efficiencies.
Fabletics was founded in 2013 and is an American, active-lifestyle brand that sells both men’s and women’s sportswear, footwear and accessories.
Also Read: US brand Fabletics launches new apparel line; focus on eco-friendly and comfort clothing continues
