Its platform analyses individual preferences, lifestyle context, body-type indicators, budget considerations, occasions and a user’s existing wardrobe to curate complete outfit recommendations rather than individual items.
Technology News
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A Flipkart spokesperson said the company was continuously exploring ways to enhance the shopping experience through next-generation conversational commerce and AI-led capabilities, adding that several initiatives were under way and further details would be shared at an appropriate time.
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The initiative follows similar steps by rivals, including Swedish retailer H&M, which earlier this year said it had created AI-generated replicas of models for marketing purposes.
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To use the feature, shoppers can tap the “try it on” button on eligible products. They will then be prompted to upload a photo of themselves, after which Google’s underlying AI model will generate an image showing how the garment would appear on their body.
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Click ERP provides software designed for apparel and fashion manufacturers, offering modules that cover production planning, time and action tracking, accounting and HR management.
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Retail Tech
Levi’s partners with Microsoft to build AI ‘Superagent’ to streamline global retail operations
By replacing reliance on legacy systems and outdated navigation pathways, the company expects store associates and corporate teams to receive faster and more consistent support.
