Indian fast-fashion brand Snitch has entered the United Arab Emirates, marking its first expansion beyond the domestic market and signalling the beginning of its international growth strategy.
Founded in 2019 as a digital-first, Gen Z-focused venture by Siddharth Dungarwal, the company has since evolved into an omnichannel fashion retailer with more than 105 stores across India. The move into the Middle East represents a significant milestone in its development.
The UAE entry has been executed through partnerships with leading regional e-commerce platforms Noon and Namshi. The expansion was announced by Chief Business Officer Aniket Singh in a post on LinkedIn.
Singh stated that the brand had been built on the premise of creating products in India for a global audience and described the UAE launch as a realisation of that ambition. He noted that Dubai and the wider UAE host a highly diverse, international consumer base, offering immediate exposure to varied customer feedback. He added that while the foundation had been established, the company now faced the challenge of building the brand in a new geography with distinct market dynamics.
Singh further indicated that the Gulf Cooperation Council (GCC) region had been identified as a strategic first step in the company’s global roadmap. He described the UAE as an effective testing ground for establishing global product-market fit, citing its cosmopolitan population and competitive retail landscape.
In a separate LinkedIn post, Chetan Siyal, Founding Member and Chief Marketing Officer of Snitch, stated that the international debut was not merely symbolic but aimed at testing whether a brand developed in India could compete globally on speed, design innovation and cultural relevance. He characterised the UAE as an ambitious and style-conscious market with little margin for error, adding that the expansion represented the first stage of a broader international strategy.
With its launch in the UAE, Snitch aims to assess consumer preferences in one of the region’s most competitive fashion markets while laying the groundwork for further overseas expansion.
