Walmart has introduced a new virtual fitting room for its online fashion shoppers. The launch has come nearly nine months after the acquisition of Israel-based virtual try-on technology company Zeekit.
The retailer says it is frustrating for online fashion clothing shoppers to understand how an item will actually look on them. With Zeekit, as Walmart says, its goal is to deliver an inclusive, immersive and personalised digital experience that will better replicate physical shopping.
“We are rolling out Zeekit technology to users of the Walmart app and Walmart.com, starting with the Choose My Model experience. This feature currently offers customers the ability to select from 50 models between 5’2” – 6’0” in height and sizes XS – XXXL. Customers can determine the model who best represents their height, body shape and skin tone to understand how an item will look on them. And we will continue to expand our model selection, with nearly 70 additional model options launching in the weeks ahead to offer an even wider range of sizes, skin tones and hair colours,” says Denise Incandela, EVP of Apparel and Private Brands, Walmart USA in a press release.
Choose My Model is now available on select items across Walmart’s portfolio of exclusive, elevated brands and private brands and the retail biggie is also adding national brands, starting with Levi’s and Hanes.
