Raghavendra Rathore Jodhpur (RRJ), a heritage clothing brand, has implemented Amazon’s Alexa across its five retail stores in India to enhance customer experience.
As per the brand, its aim has always been to stay relevant and timeless, and that means going beyond its designs to keep abreast of the latest in technological updates.
The system is customised to cater to every customer’s needs and queries when they visit any of RRJ’s stores.
From answering questions regarding the brand, its history and its offerings to assisting the customer in their shopping experience, this new addition marks one of Raghavendra Rathore Jodhpur’s many technological firsts.
It’s worth noting here that RRJ was the first menswear brand in India to launch NFTs last year to work towards the betterment of artisan communities, as part of its reliance on technology to revive the best that fashion has to offer.
“Fashion has always been at the forefront of innovation – from the invention of the sewing machine to the rise of e-commerce in the wake of the pandemic. For the last few years, the business of fashion in India has been undergoing a serious tech makeover,” reads official statement of RRJ, that adds, “The digital transformation of fashion and apparel, radically accelerated during Covid, has impacted not only how customers interact with brands and retailers, but also how the industry operates internally, be it the latest in artificial intelligence to the boom of mobile commerce, 3D printing and blockchain, like tech, fashion is forward-looking and cyclical. Social media, too, has had a pivotal role in changing how fashion is consumed.”
