Never Fully Dressed, the womenswear brand, is collaborating with Global-e for strengthening its position in international market through the offering of localised shopping experience tailored to each market.
The Global-e will help the brand manage its international cross-border operations while enhancing the brand online retail business.
The focus will be to streamline the customer experience through seamless payment, delivery and returns as well as currency conversions available in each territory – thereby creating a more localised experience for the customers and establishing a better connect, increasing customer loyalty.
The international customers will be allowed to shop in their local currency, return items easier as well as have access to multiple payment platforms at checkouts such as Apple Pay, Amazon Pay, Discover and Klarna.
“The effect of COVID-19 amongst international sales has impacted our business; the partnership with Global-e allows us to introduce shopping initiatives to boost those sales once more. The transparency of Global-e gives our international customers stronger confidence in shopping with us,” said Lucy Aylen, founder of Never Fully Dressed.