Myntra, the e-commerce division of Flipkart, has introduced ‘IndieWork’, a multi-brand, carefully curated store for ethnic office attire that can be purchased using its shopping app.
In addition to promoting Made in India goods, the store aims to meet the growing demand of working women in Tier-1 cities and metro areas for ethnic office wear.
The online store features over 6,000 types of women’s clothing from over 80 brands, with a special emphasis on Desi labels. In response to growing consumer demand for ethnic clothing focused on the workplace, Myntra has introduced 20 new labels to the category.
The online store features over 6,000 types of women’s clothing from over 80 brands, with a special emphasis on Desi labels. In response to growing consumer demand for ethnic clothing focused on the workplace, Myntra has introduced 20 new labels to the category.
