Minelli, a footwear brand, has collaborated with Cegid for the installation of Cegid’s cloud-based retail software solution.
The solution will help the brand in streamlining its business and enhance customer shopping experience.
The partnership will assist the brand in making faster transition to omnichannel retailing through the integration of digital technology and arming staff with mobile devices.
This will also attract more shoppers to its 226 stores in France, Switzerland, Belgium, Germany, Luxemburg and Monaco.
The solution will help the company with stock management to replenishment and sales, and will also equip it with better reporting modules to track performance across the international stores.
The brand will also deploy Cegid’s financial accounting software and will integrate new automated features over a 12-month period.
“We’re seeing an accelerated shift towards the need for more digital and omnichannel services in retail and more demand for cloud-based software. A SaaS infrastructure will allow Minelli to be more flexible in its international development and to focus on the retail challenges that lie ahead,” said Nathalie Echinard, director of the retail business unit at Cegid.
Bharat Tex Special Report 2026 
