Gaining an entrance into fashion e-commerce, Glance, with Google backing, has unveiled Glance AI—an AI-native shopping platform, instilling a whole new set of personalisation paradigms. Available on both Google Play and the Apple App Store, Glance AI leverages the user with future-forward AI fashion insights that are styled for them rather than relying on manual searches.
Setting itself apart from conventional platforms like Myntra and Ajio, Glance AI centers on AI-curated style discovery. By just uploading an image or selfie, users can immediately see stylised, personalised looks generated in real time using Glance’s proprietary AI models, power-driven by Google Gemini and Imagen on Vertex AI. Seamlessly, these looks are linked to real, shoppable products from global brands, offering an immersive and trend-driven shopping experience.
“Glance AI marks a transformative moment in the future of commerce,” said Naveen Tewari, Founder and CEO of InMobi and Glance. “It puts the user at the heart of the experience, not the catalogue.”
At present, Glance AI is dedicated to fashion; it plans to expand its offerings to beauty, travel, and accessories. Its integration with Android device manufacturers and telecom operators is set to augment user reach and deliver personalised experiences.
Features include look visualisation, easy sharing, and setting styles as wallpaper. The website also puts a heavy emphasis on user privacy, providing absolute control to individuals over their data.
From there, Glance AI, via its AI-led design and fingertip interface, promises to bring about a complete transformation of the way consumers explore and purchase fashion and much more.
