In response to regulatory pressure on Google’s market dominance, OpenAI revealed on Monday that ChatGPT is now assisting consumers in finding things online, strengthening its threat to the search giant.
The ability to shop further blurs the distinction between AI chatbots and search engines, indicating OpenAI’s goal to challenge Google in a field that the latter has dominated for many years.
According to a post on X by the San Francisco-based business, search has grown to be one of the platform’s most popular and rapidly expanding capabilities, with over 1 billion web searches in the last week alone.
With the change, customers can now use natural speech to locate and compare products before contacting merchants directly to make purchases.
According to OpenAI’s post, users can initiate a conversation instead of navigating through pages of results. They can also compare items or ask follow-up questions.
Initially, the fashion, cosmetics, and home electronics categories are the main focus of ChatGPT’s shopping feature. According to OpenAI, product recommendations are tailored and originate from the internet rather than commercials.
